Sock Company to Donate a Pair of Socks for Every Pair Sold to U.S. Homeless

Sugar Free Sox announces partnership with Soles4Souls®, the shoe charity.

San Diego – April 27, 2010 – Sugar Free Sox announced today that for every pair of diabetic socks sold the company will donate a pair to the U.S. Homeless during the month of May. The one pair for every pair sold program will be implemented in partnership with Soles4Souls, the international shoe charity. Soles4Souls has donated more than 8 million pairs of shoes worldwide, and most recently committed more than 1.3 million pairs to the victims of the Haitian earthquake.

Sugar Free Sox is committed to helping the U.S. Homeless community with the overwhelming need for proper footwear. Socks are often overlooked in the donation process, but they can also make a difference in the lives of many. Sugar Free Sox President Gary Meade said, “Putting on a fresh clean pair of socks is a mundane routine for most people, but for the homeless it is a moment of relief.”

“We are excited about our partnership with Sugar Free Sox and their generous commitment,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their donation can truly change someone’s life, and brands like Sugar Free Sox are making a huge impact on the international community with their long-term commitments to make a difference.”

Sugar Free Sox include a non-binding top, seamless toe and are anti-microbial coated, they will be especially comfortable to the large diabetic homeless population. Purchase these comfy socks for yourself and support those in need at www.sugarfreesox.com, call 858.481.7691 or retailers Good Feet, Foot Solution and Vista’s The Foot Comfort Store.

###

About Soles4Souls® www.giveshoes.org

Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 8.5 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

About Sugar Free Sox Sugar Free Sox is located in San Diego California and established in 2006 by President Gary Meade. They stretch further than a regular sock with a non-binding top, promoting circulation and keeping you comfortable. Avoiding the sock ring imprints on legs helps toward the prevention of blood clots and varicose veins.